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2,234 customers love clothes with a story

Your clothes, your story

Discover now Here you come directly to the news

Known from:

How about our allrounders?

Strickschal
59€

Recyceltes Material
gemütlicher Look
Strickmütze
39€

Recyceltes Material
gemütlicher Look
Strickmütze
39€

Recyceltes Material
Strickschal
59€

Recyceltes Material
gemütlicher Look
Hoodie Anni organic cotton
79€

from organic cotton
cozy look
Top Isa from Tencel™ Lyocell by Lenzing Mix
39€

Tencel™
All-rounder
Dress Hedi in viscose EcoVero™ by Lenzing Mix
149€

aus Viskose EcoVero™
All-rounder
Oversized T-Shirt
45€

aus Bio-Baumwolle
cooler Look
Oversized T-Shirt
39€

aus Bio-Baumwolle
cooler Look
Skirt Bjelle organic cotton
49€

from organic cotton
cool look
Overshirt Eika recycled polyester mix
139€

from recycled PET
Versatile wearable
Beanie MINKE from merino virgin wool
45€

aus Merinoschurwolle
keeps nice and warm
Pants Vivi recycled polyester mix
119€

from recycled PET
modern silhouette
Hoodie Imea organic cotton - undyed
109€

from organic cotton
NO CHEMICALS
Organic cotton cardigan Ida
139€

from organic cotton
Bestseller
Cardigan Ida
139€

from organic cotton
Bestseller
Organic cotton cardigan Ida
139€

from organic cotton
Bestseller

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How we guarantee quality

For you, we lovingly hand select the raw materials and produce as high quality as possible in Portugal. Each garment is carefully checked before shipping. This way we want to make sure that your clothes will accompany you for years to come.

Lisa & Johannes Managing Director of SOM

How the story begins

The foundation is the sustainable raw materials your clothes are made from. Whether it's Tencel, organic cotton, or even algae, we always make sure we use the most sustainable and highest quality raw materials.

It picks up speed

Our fabrics are mostly made by a fabric supplier that has been in the family for almost 100 years. Here your clothes are knitted or sewn to the and naturally dyed.

Just a few more little things

After your favorite pieces have been sewn as you will wear them in the end, we provide them with loving details and round everything off.

Each part has its own unique story

Because we're as open as possible with our production, we'll give you insight into every step of making your new favorite piece. read more

For you in Münster

Did you know that not only our office is in Münster, but also our own store? Here you can stop by every weekday and try on your new favorite clothes or pick up your online order.

What your clothes are made of

Whether made from Tencel, organic cotton or even algae, we always make sure
that we use the most sustainable and highest quality raw materials.

Tencel™ Lyocell by Lenzing

Lyocell consists of the natural fibers of wood. The sustainable version is Tencel™ Lyocell. Here, over 99% of the water is recycled.
Organic cotton

No chemical pesticides are used here, less water and CO2 are consumed. And the whole production runs under the strictest certification for textiles.
Lenzing EcoVero

Lenzing EcoVero is made of viscose fiber. The cellulose comes from certified renewable wood sources (FSC & PEFC). The further manufacturing process here is particularly environmentally conscious.
Linen

Linen fibers are obtained from the stem of a plant. Linen is very kind to the skin, breathable and not very susceptible to dirt or fluff.
Merino wool

The merino wool of your clothes comes from sheep from controlled organic animal husbandry (kbT). Of course, the wool is also mulesing-free. Merino wool is characterized by its special fineness.
SeaCell™ by Smartfiber AG

Clothing made from algae. A renewable resource that is completely biodegradable. SeaCell has a very high wearing comfort with silky, fluffy feel.

Fashion should tell great stories

Fair working conditions and sustainable production let your clothes tell stories that make you and our environment dream again.

Comfortable

Your clothes are comfortable against your skin all day long and make you feel good.
Timeless

Suitable for any occasion and in a trend-conscious yet timeless style, your new favorite pieces can accompany you everywhere.
Plastic-free

Not only are your clothes 100% plastic free, but so is your package.
Personal

We produce in small family businesses in Portugal and pack your clothes independently in our warehouse in Münster.