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As a small team, we see ourselves as more than 'just' colleagues! We can rely on each other, are there for each other every day and have crazy traditions, like our Frit-Friday 🍟

Lisa Marie Weidling

Lisa Marie is the founder of STORY OF MINE. After her education as a product manager for fashion design and apparel in 2018, she decided to go her own way and founded her fashion label in her hometown Münster.

Johannes Kaiser

Johannes has been working for SOM since May 2020. He trained as an industrial clerk, successfully completed his studies in the field of economics, and has already gained plenty of professional experience at his previous jobs.

Alicia Düspohl

Alicia comes from Gütersloh and has found her new home in Münster. She successfully completed her fashion management studies in 2020. Through her studies in Münster she became aware of SOM. Now she is part of the SOM family and takes care of Instagram and CO.


Lisa enriches our team with her skills and creative streak. She takes care of our design and product management and designs the collections. How could we possibly confuse our producers more with two Lisas in design! An absolute match for us.

Laura Herzog

Since successfully completing her studies, she has been working for us as a junior e-commerce manager. Besides designing the online store and pop-up store, Berenice also likes to help out as a model once in a while!


Lara is responsible for our digital paperwork. She takes care of our accounting and thinks it's super cool to boot. Hardly anyone loves the job as much as Lara. And besides her job, she also loves our clothes and is always dressed top in SOM.


Nilo is the heart of our crew. A day without Nilo in the office is half the fun at work. As the protector of the showroom and professional cardboard shredder, he always keeps us on our toes.

And here we work

Did you know that not only our office is in Münster, but also our own store? Here you can stop by every weekday and try on your new favorite clothes or pick up your online order.

Our vision for you

That the story of your clothes makes you and our environment dream again.


In a fast-paced world, we value timeless designs with durable materials. We focus on fairness, health and ecology and defy the fast fashion industry. An article of SOM accompanies you at best for a lifetime. Comfortable cuts and natural materials allow you to feel good without limits.