As quickly as possible, as much as possible and as cheaply as possible - in a world of fast trends and fast fashion, the negative consequences for people and the environment are often ignored. We at STORY OF MINE from beautiful Münster want to counteract this and therefore produce transparent, timeless fashion that you can enjoy for a long time. This is achieved not only through fair and sustainable production, but above all through the use of sustainable materials .
Today I would like to introduce you to the viscose fiber EcoVero Lenzing - this is a brand of Lenzing AG that specializes in resource-saving production from the natural raw material wood. Lenzing EcoVero is one of the most environmentally friendly viscose fibers as it causes up to 50% fewer emissions and water consumption is significantly lower than with conventional viscose. In addition, EcoVero Lenzing is of course certified with the EU Ecolabel.
You can find fair fashion from EcoVero Lenzing at STORY OF MINE, for example with our top with double fabric , our structured blouse , or our high-waist leggings !
Shop slow fashion now at SOM in the online shop or come by our showroom and try on our sustainable fashion on site in Münster.
Stay tuned for our next blog post where we will introduce more of our sustainable materials!
See you soon,
Your Laura